Def Jam Records
Lead Coordinator
As Lead Coordinator for Def Jam initiatives, I spearheaded high-impact artist events and media activations designed to amplify visibility and engagement. I led end-to-end execution, managing logistics, venues, talent, and media partnerships while creating memorable, press-ready experiences. Through strategic coordination and hands-on leadership, I delivered seamless events that strengthened artist branding, boosted attendance, and generated meaningful media coverage.
Benny The Butcher
To promote Benny The Butcher’s new project, "Everybody Can't Go", which dropped on January 26, 2024, and his feature on 2 Chainz & Lil Wayne's collaborative album, "Welcome 2 Collegrove", specifically on the track "Oprah & Gayle".
Date: November 9, 2023
Location: Coco Studios, Atlanta, GA
Attendees: 250
V.I.P: 25
Fredo Bang
As the Event Coordinator, I managed all aspects of the event, including creating an engaging experience for guests and V.I.Ps. I also managed media coverage, artist interactions, and event promotion, ensuring a smooth and successful event.
Date: January 17, 2024
Location: Coco Studios Atlanta, GA
Attendees: 250
V.I.P: 30
Connie Diamond
As the Event Coordinator, I handled guest experiences, including a full bar and red carpet interactions, while managing RSVPs through Eventbrite. I also led email marketing and social media promotion to drive attendance and secured media coverage from key outlets.
Date: January 17, 2024
Location: Coco Studios Atlanta, GA
Attendees: 250
V.I.P: 30
